The Advertising Concept Book, Blog 1

Think Hard, Sell Soft

One of the topics I was previously unaware of from "The Advertising Concept Book" is the idea of Hard vs. Soft advertisements. Hard ads are those that display a product or special offer in a very straightforward way. Soft ads are ads which are creative and conceptual in nature, and are not nearly as direct.

I had not yet made this distinction between the two types of ads. If I had a subconscious distinction, it was that there are good and bad ads - soft ads being the "good", hard ads being the "bad". But even when creating ads for classes and other projects, I would concentrate on the design for hard ads. Then I would wonder why I hated the work that I was producing! It always seemed boring, no matter how much I liked the design work.

I'm very excited to work towards creating soft ads. It's going to take the designs to a whole new level.

End of Quarter Notes

To Do List:

Locate the following images:
Assignment 3 - B and C (Otterbein Cards)
Put them in Burn Folder

Edit the Following:
Assignment 2 - replace Erin's image with mine

Print the Following:
Assignment 4 - A and B
Assignment 2
Assignment 6

Burn CD with all finished work.

Matte EVERYTHING.

And buy a portfolio.

Dear god. This weekend will hate me.

Computer Art Assignment #6 P.3

Updated version of the Tale of an Idiot assignment. Added a gradient to the background to distinguish it a bit more and widened the movie theatre screen.

Computer Art Assignment #7 P.3

The third and final image for our series project. I decided to do a back cover advertisement rather than two articles from the magazine, so that I could have front, middle, back.

Computer Art Assignment #7 P.2

Above is the progress on my series of three. I created a magazine cover, and one page from inside the magazine. I am trying to link articles to the cover page (see the blue shape for Ancona Design on page 11 on the cover, and then see actual page 11). I have yet to decide on the theme for the last image. I will probably be doing something with the 2010 World Equestrian Games.

Computer Art Assignment #7 P.2

Intent Statement:

My intention with this project is to create a series of three images that resemble a cover of a fashion magazine and two inserts from that magazine.  This project will be largely photo based.  The magazine will be titled "K.Vogel" and will feature equestrian-themed apparel. Photography and horse riding are my two biggest interests, and so I plan on combining them in this project. My intention is to create images that would interest both fashion-oriented consumers and equestrians.

Computer Art Assignment #7 P.1

Final assignment is a series of 3 (12"x18") due June 2 that is entirely the subject of our choice. We need to submit a 1 paragraph intent statement. We can use Photoshop, Illustrator, or both.

I'm thinking something along the lines of a magazine cover series, since I love photographing people.